Learn how they’re embedding proactive AI into every layer of their business, from membership to operations, and even fitness.

Take a self-guided tour to see how Agentforce works with Sales Cloud and Service Cloud to qualify leads, automate service inquiries, and power personalized fitness concierge experiences.

Equinox is more than just a fitness club: With a business portfolio spanning Equinox Fitness, SoulCycle, Equinox Media, and Equinox Hotels, they’ve become a lifestyle for their members. By integrating high-performance fitness, nutrition, longevity, and aspirational experiences across events, retail, media and hospitality, Equinox aims to maximize members’ potential for living their healthiest lives.